The PG courses in management and marketing are one highly sought after program by both the students and the corporate in recent times. The PG courses in marketing investigate the fundamental approaches to know the markets and the portfolios of the product offering. Identifying the target markets, products development and market observation are some different attributes of the module available through the Hybrid learning mode. Thus, before you take the specialization students need to know the scope of the PG courses in Marketing and the career opportunities they will expect.
The scope of PG courses in marketing:
You may have many career opportunities when pursuing PG courses in marketing. It’s obvious because marketing can be the broad conception. There’re different avenues for the marketing students everywhere mainly in the developed states such as Mumbai, Hyderabad, Bangalore, Chennai, and Delhi. One will have many job opportunities anywhere after the PG courses in management and marketing.
There are five main career choices in PG courses in Marketing all along with the pay scale:
Sales manager: They are responsible for the sales manager and they will be responsible for leading & guiding their team of the salespeople in the company. They set the salary goals and quotas, build the sales plan, check the data, assign the sales training as well as sales territories, mentor members of their sales team as well as being involved in hiring & firing process.
Pay scale:
- Average pay scale is 5 lakhs every annum for the first two years
- Above 7 to 10 lakhs every annum in next 3 years and that is based on the experience, skill, or organization.
Brand manager: Brand promotions and building are two important aspects of PG courses in marketing. The brand manager is totally responsible for the activities such as media engagement, advertising, display of brand at target places, promotions, and more and it is the dynamic field unlike, monotonous, sales, and hectic. In short, it’s the brand manager responsible for creating a positive image of any product among their audience. Being the brand manager can keep you on toes and enable your inventive fruits to show.
Pay scale:
- Average pay scale is 6 lakhs every annum for the first two years
- Above 8 to 10 lakhs in the next three years based on the experience, skill, and organization
Market research analysis: The market research analyst will work in the media, entertainment, retail, FMCG and more. One needs to analyze the current market and trends patterns and to work according to the current trends. You have to help to build the PG courses in marketing strategies. You also have to design different surveys & research methodologies to collect information. Suppose you have the analytical mindset as well as interested in the research, then it is highly appropriate for you.
Pay scale:
- Average pay scale every year 5 to 6 lakhs for the start.
- Above 15 to 20 lakhs in the senior level posts.
Public relations manager: The role of the public relation manager will be managing information between an organization & public. The promotion manager should protect and enhance the name of their organization by media. They need to analyze an organization’s culture and background and ensure there are no doubts among the people. The PR manager needs to switch between the multiple projects at the same time. the job involves lots of traveling. However, you can’t ignore the rewards and pay it will offer you.
Pay scale:
- Average pay scale is 4 to 6 lakhs every annum
- Above 7 to 15 lakhs in the next three years
Assistant Finance Manager
The job of the assistant finance manager will be maintaining the financial stability of the business or company. They generally work directly under the company’s financial management as well as help to analyze and improve the company’s financial standing. Also, they need to keep the check on the financial reports as well as keep this updated. The reports must be right and all the transactions should get accounted for. They must be detail oriented as well as identify the small error. In order, to get in the field a person should have the bachelor’s degree in the finance and related field, and they must have the master’s degree as several companies would like to hire the students finished their masters.
An average salary for the Assistant Finance Manager will be Rs 647,820 a year. Basic skills needed for the job are Financial Modelling, Business Analysis, Forecasting, Budgeting, and SAP, Controlling and SAP Financial Accounting.
Valuable Electives Programs-
The college and university offer the industry integrated PG courses syllabus that is directed toward the overall development of the students with good flexibility to select from various combinations. In order, to make the students industry-ready as well as give them specific or in-depth knowledge, some colleges offer electives program. It is approved by AICTE, and initiative adds a little value to your existing PG courses. The PG courses with the sectoral electives as the choice will give clarity in the terms of the career objectives. PGDM in Agri-Business and Rural, PGDM in Healthcare and Pharma, PGDM in Hospitality and Tourism, PGDM in Insurance and Banking are some options that are offered.
Corporate Ready structure –
PG Courses offers the holistic curriculum, which aims to prepare the students for these challenges as well as roadblocks in the real business world. Also, not restricting to the classroom-based academic lectures; PG courses offer exposure to the real world challenges and will encourage the out-of-box-ideas with the edge of the innovative brilliance. It prepares the students to solve an important business problem with an ideal approach and thorough understanding of the corporate world dynamics.
Opportunities-
The business management programs aligned with the implementation of the right knowledge in the real-world scenarios will give students good confidence. Placement cell offers a lot of opportunities to the students to get the best-salaried & highly challenging employment in the business world. The PG courses are made for the performance-based evaluation, which prepares students to develop & harbor go-getter, and risk-taking attitude, and having a good impact on their career.